Blockholz

With BLOCKHOLZ, I made it my task to stage a fictional product that is abstract in its formal language and at the same time intuitively understandable. The image film puts a strong focus on the product and its mechanism, while subtile incorporating the assignment in the music sector and the percep­tion of the brand identity.

Important design decisions in­cluded the curation of materials and colors, as well as the pursuit of a choreographic animation that emphasizes the sound of the woods.